MICHELIN Primacy Unlock your potential! Rely on MICHELIN PRIMACY tyres to get you there, safe and sound. We design PRIMACY tyres so that you can make the most of your driving experience, whether you're commuting or travelling. The latest MICHELIN PRIMACY tyres are designed to deliver high standard of performance up until their legal wear limit (1) and keep you safe and in control on the road. Do you know MICHELIN e.PRIMACY, the first MICHELIN eco-designed tyre, our new energy saving tyre? it contributes to lower your energy consumption while driving in safety, from the first to the last mile (2)(3). MICHELIN e.PRIMACY brings to another level the promise of the MICHELIN Energy Saver tyres , a pioneering range of low fuel consumption tyres (4). Find yours.