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MICHELIN PERFORMANCE MADE TO LAST

TYRES DESIGNED FOR HIGH LEVELS OF PERFORMANCE

THROUGHOUT THEIR LIFE

THE DEFINING FEATURE OF MICHELIN TYRES: "PERFORMANCE MADE TO LAST"

Motorists regularly ask themselves two questions about their tyres: "Am I safe with my tyres?" and "When should I change my tyres, to be sure that I am safe?" 
"Performance made to last" is the illustration of MICHELIN’s commitment to ensure you a long and safe driving experience from the first to the last mile, meaning until the legal wear limit (1) (2). Which means that you change your tyres less often, saving money and help you to reduce your impact on the environment. It’s a win-win: a win for you and a win for the planet.

Excellent longevity with high levels of performance, from the first mile to the last (2)(3)

"Performance made to last" epitomizes MICHELIN’s innovative spirit: it is the fruit of thousands of hours of research and rigorous testing.

Our experts have conducted countless test drives in the most extreme conditions to ensure that our products' performance stays high over time for a safe and more enjoyable ride in the long run.

In other words, performance like braking, traction, grip, and handling(5) is made to last until the legal wear limit (1).

MICHELIN tyres are designed for high levels of performance throughout their life

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"Performance made to last" in a nutshell

Longevity is at the heart of Michelin DNA

The longevity of MICHELIN tyres

High levels of performance over time

Combined with high levels of performance over time

Use your tyres for a long time and avoid early replacement

Allow motorists to use their tyres for a long time

and avoid early replacement,

hk dollar

Save money and reduce tyre waste.

Tyres wear out but safety must last

Tyres start to wear out as soon as they’re fitted and the performance changes over time.

With "Performance made to last", which is an integral part of MICHELIN tyres’ genetic makeup, you can maintain a short braking distance even at the legal tread wear limit. (4)

(4) External tests performed in June 2021 by TUV SUD Product Service, at Michelin’s request, between 80 and 20 km/h on MICHELIN Primacy 4+ 205/55 R16 91V and competitor tyres fitted to a VW Golf 8. See full mention in the footer.

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The innovation behind "Performance Made to Last"

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Overall, 27 technologies fuel "Performance made to last".

Here is an insight into some of the technologies behind "Performance Made to Last":

  • MaxTouch – for better Longevity: it maximizes the tyres’ contact with the road and distributes forces evenly for longer tread life and optimal performance.
     
  • U-Shape Grooves – for better Wet performance: the void ratio increases as the tread wears down, ensuring higher water evacuation.
     
  • P-Edge – for better Snow Performance: it helps the grooves gain volume as the tyre wears down, increasing edge density and improving grip in snowy conditions.

There is no doubt that there is a MICHELIN tyre that meets your needs. Find yours!

Discover some of our tyres with "Performance made to last".

MICHELIN Primacy 4 +

Passenger Car

Sedan

Wagon

Hatch Back

Tyre MICHELIN PRIMACY 4 + Summer tyre 205/55 R16 91V A (tyre + rim) Square

Greater safety made to last(1).

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MICHELIN e·Primacy

Passenger Car

Electric or hybrid car

Tyre MICHELIN E.PRIMACY Summer tyre 205/55 R16 91V A (tyre + rim) Square

MICHELIN e·PRIMACY: for electric, hybrid or low fuel consumption vehicles.

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MICHELIN Pilot Sport 4 SUV

Passenger Car

S.U.V.

Tyre MICHELIN PILOT SPORT 4 SUV Summer tyre 295/35 R21 107Y XL A (tyre + rim) Square

Road control for SUV made to last.

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MICHELIN Pilot Sport EV

Passenger Car

Electric or hybrid car

Tyre MICHELIN PILOT SPORT EV Summer tyre 255/40 R20 101W XL T0 A (tyre + rim) Square

Electrified road control made to last.

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MICHELIN Pilot Sport 4 S

Passenger Car

Sport Car

Tyre MICHELIN PILOT SPORT 4 S Summer tyre 255/35 ZR19 (96Y) XL A (tyre + rim) Square

Road exhilaration made to last.

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Envisioning performance in the long run


At MICHELIN, we stand for a more sustainable mobility for our customers and the environment. That's why MICHELIN set out the challenges of 100% sustainable tyres by 2050.

We act in every stage of the tyre’s life, from design and production to distribution, usage, and recycling.

By avoiding early replacements with "Performance Made to Last", by reducing the consumption of energy, CO2 emissions and raw materials involved in manufacturing new tyres, we improve the tyre’s environmental footprint.

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LEGAL MENTIONS

(1) Legal limit: 1,6mm, subject to regular wear of your tyres and compliance with the recommendations of the tyre and car manufacturers. If in doubt, consult a specialist. European Directive 89/459/CEE.

(2) The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate², MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV,  MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5.

(3) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country.

(4) Wet braking at worn state - External tests conducted by TÜV SÜD Product Service, at Michelin's request, between 80-20 kph, in June 2021, on dimension 205/55 R16 91V on VW Golf 8 (worn means when worn at machine (buffed) to the depth of Tread Wear Indicator according to European regulation: ECE R30r03f) comparing MICHELIN Primacy 4+ (31,5m) versus BRIDGESTONE TuranzaT005 (36,4m); CONTINENTAL Premium Contact 6 ( 35,3m); GOODYEAR EfficientGrip Performance 2 ( 35,5m)

Results may vary according to road and weather conditions.

(5) Braking on wet roads for summer tyres, braking and traction on snow and wet roads for all-season and winter tyres and road handling or grip on track for sport tyres.

(6) Data from the Ernst & Young report entitled “Planned obsolescence is not inevitable” (May 2017).

(7) According to internal calculations made at Ladoux (Technology Center, Clermont-Ferrand, France): technical bulletin dated September 27, 2016, on raw materials, fuel consumption and CO2 emissions linked to early replacement of passenger car tyres.

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