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MICHELIN Total Performance

Why choose us? Because you get everything you need, in every tyre.

MICHELIN Total Performance™ is our way of doing things
by thinking of all your needs in advance.

We know that you expect a lot from your tyres.
Actually, you want everything from them.
Because you know that the road is full of surprises and crowded with other drivers.

But in our physical world, tyre performance characteristics don’t actually like to work together.
(Yeah... you could say they’re sort of self-centered)

We met the challenge of bringing all these characteristics to work as a team for you.

It’s good to know that with MICHELIN, you don’t have to choose between characteristics: you can have them all.

Magic? No.
We call it technology and innovation.

  • Deep understanding

    We study your tyre usage and driving needs, locally and around the world.

  • Material expertise

    We develop and combine the 200 and more elements that constitute your tyre.

  • Design

    We create many designs and use simulations to choose the best tyre concepts to be developed.

  • Testing power

    We test our tyres over 1.8 billion km per year (that’s 1 lap of the world every 12 minutes).

  • Manufacturing excellence

    We expertly build each tyre and invent our own machines if needed.

With so much care going into your tyres, you won’t have to be back here too soon...

Because choosing tyres that last longer saves you time and money. Isn’t that what we all expect from a great value purchase?

Moreover, with the confidence that all your needs are covered, you can have peace of mind and just enjoy your drive.












More on MICHELIN Total Performance™


What Innovation brings you

MICHELIN Total Performance™ is the result of our 125-year obsession with improving mobility.
We take our findings from our global research centre and from the toughest lab ever – motorsports – and apply it to your day-to-day tyre.
Find out how we can create a tyre that covers all your needs.

More on innovation

We care and act for a sustainable future

tyre’s characteristics: factors such as fuel efficiency, longevity and a quiet ride are key for everyone’s future. That is why we were creating “green” tyres even before any standards were in place and why our worldwide technology centre continually investigates new approaches to sustainability.

More on sustainability

About Us

We are a global company founded in 1880 providing tyres in over 170 countries.
We make tyres locally for your specific needs and road conditions in one of our 69 production facilities.
Our 114,000 employees are committed to making safe and relevant tyres for you.
We are leaders in innovation and sustainable development for the mobility of people and goods.