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Competition is innovation

We love winning races. But what's even better about racing is putting our tyres to the test. The gruelling punishment of the world's most difficult races lets us push our tyre technology to the limits.

Racing since the beginning
Our roots in motorsports

MICHELIN has been racing since 1891, just a few years after the company
was founded. We're the only tyre manufacturer to have won events and titles
in all of motorsport’s major disciplines over the last four decades.

Racing constantly feeds our design and development programmes,
pushing the boundaries of our technological innovation.
It allows us to develop tyres that win races and then bring that
progress back to the road – to consumer cars.

That philosophy led us to develop MICHELIN Total Performance.
We reconcile conflicting design goals to create tyres
that excel in a variety of conditions.

" We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, Michelin Motorsports

Bring it on

MICHELIN loves a challenge. Many racing disciplines have single tyre
suppliers, but we prefer racing in series with competing tyre makers, like Le Mans.

We love to prove our mettle and show the incomparable performance
of our tyres. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as Formula E
prepares us for MICHELIN's next century of innovation.


Our current programmes:

Dakar Rally

European Le Mans Series

Asian Le Mans Series

TUDOR United sportsCar Championship

Formula E

European Rally Championship

Le Mans 24 Hours


24 hours

United SportsCar


World Endurance

Championship (WEC)

World Rally

Championship (WRC)



Dominate the road with MICHELIN Pilot Sport tyres

  • Michelin


    Born from endurance racing, Michelin Pilot Super Sport gives you the exhilaration of driving the best performing street tyre in the world.

  • Michelin


    Developed to meet the needs of top car manufacturers. This tyre is original equipment on specialty performance vehicles such as the Porsche GT3 RS, BMW M3 and Dodge Viper ACR.

  • Michelin


    Ultra high-performance SUV and Crossover tyre that offers sport performance capabilities via excellent dry grip.

Experience the excitement of endurance racing like Le Mans



Look back at over a century of innovation in our Motorsports labs


What gives us our edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.